Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care?
You should know that successful marketing has a technology that, when applied correctly, will get results with the same predictability that you get clinical results on your patients. This technology, whether applied to internal or external marketing, will help you generate a steady flow of new patients. This article contains a brief overview of some of these key marketing techniques used to bring about these results.
By examining your current patient base, you’ll be able to approach and execute your marketing projects with increased confidence. You will find out who uses your services most often and you’ll gain an understanding of their health needs.
Look over the records of patients you’ve seen over the past several months. Collect and tabulate information from the files such as age, occupation, gender, income and location. Doing this will give you an excellent picture of who your patients are, and you can profile your typical patient. Having this information on hand will allow you to tailor your promotion and public relations events to your majority audience.
As you’re collecting information from the patient files, also count and categorize the types of services you deliver to the different groups. This provides you with a deeper understanding of what people in the various demographic categories need and want from you. It will help you decide which services to emphasize in your promotion.
The information learned from surveys is your road map to successful marketing and promotion – both internal and external. National surveys provided by trade publications and other agencies can be helpful, but there is no substitute for finding out what the people in your own area are thinking and what would motivate them to walk into your practice.
Read Part II of this article to understand, whom to survey, how to survey, and the different types of surveys to be done. Request “Marketing: How are Surveys Important to Your Practice? – Part II” (highly recommended).
Read Part II of this article to understand, whom to survey, how to survey, and the different types of surveys to be done. Request “Marketing: How are Surveys Important to Your Practice? – Part II” (highly recommended)