More than 88% of consumers today consider credible online reviews equal to a personal referral. Properly managing your online reviews is more important than ever.
The 6 Recovery Strategies for Dealing With the Pandemic
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Articles
The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.
The First Step to a Successful Marketing Campaign: Research
To craft a successful marketing campaign for your practice, you must first conduct some basic research that will start to identify what your marketing plan and promotional pieces will look like and the message they should deliver. The first step in your...
Optimize Your Marketing
In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...
Vital Steps for Collecting Money Over the Phone
In any practice, Accounts Receivable exist. Whoever collects money in your organization needs to know that this particular job has a two-fold purpose: To bring the patient/client’s account current To maintain sufficient goodwill with the patient/client...
Discussing Payment with the Patient/Client: How to be Both Polite AND Effective
You should always assume that a patient/client can afford the recommended treatment when discussing payment with him. Don’t be shy, embarrassed or apologetic about the cost of your services. This can give the appearance that the treatment isn’t worth the...
Get Your Promotion Organized: A Promotion and Marketing Calendar – Part 1
Have you ever noticed that you have all sorts of great marketing and promotional ideas that you just never seem to put into action? Do you realize during a staff meeting that those brilliant ideas that captured everyone’s attention and agreement in the...
How to increase efficiency, productivity and net profit in a private practice
There is an impression with healthcare practitioners everywhere that all a practice has to do to increase production is to increase the number of new patients. More new patients is often the universal solvent for an under-producing office. However,...
Marketing and Promotion Ideas for Your Practice
In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your...
The Underrated Business Card
Business cards don’t seem to be in vogue as of recently, however they are still a highly effective
Marketing: Why are Surveys Important to Your Practice?
Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care? You should know that successful marketing has a technology that, when applied correctly, will...