Articles

The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.

The First Step to a Successful Marketing Campaign: Research

The First Step to a Successful Marketing Campaign: Research

To craft a successful marketing campaign for your practice, you must first conduct some basic research that will start to identify what your marketing plan and promotional pieces will look like and the message they should deliver. The first step in your...

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Optimize Your Marketing

Optimize Your Marketing

In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...

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Vital Steps for Collecting Money Over the Phone

Vital Steps for Collecting Money Over the Phone

In any practice, Accounts Receivable exist. Whoever collects money in your organization needs to know that this particular job has a two-fold purpose: To bring the patient/client’s account current To maintain sufficient goodwill with the patient/client...

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Marketing and Promotion Ideas for Your Practice

Marketing and Promotion Ideas for Your Practice

In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your...

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Marketing: Why are Surveys Important to Your Practice?

Marketing: Why are Surveys Important to Your Practice?

Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care? You should know that successful marketing has a technology that, when applied correctly, will...

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