ARTICLES

OPTOMETRY ARTICLES

The goal of The Practice Solution Magazine is to provide practice owners with practice management information that will assist them in achieving success.

Covid-19 and it’s economic impact on private practices

Covid-19 and it’s economic impact on private practices

Hello, This is Ken DeRouchie, the editor of The Practice Solution Magazine. On March 11th, I decided that The Practice Solution Magazine needed to shift its focus to the COVID-19 pandemic and how it is effecting private practice. This is still an ongoing...

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The Truth About Collections

The Truth About Collections

Accounts receivable and collection percentages are a subject that we hear about frequently. Every doctor has a different idea about what a good collection percentage is as well as how to collect money for services rendered. For example, I have talked to...

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Dealing with a Problem Employee

Dealing with a Problem Employee

I received an email from a doctor having a staff problem. I replied to her and thought this might benefit some other people out there. Please see our discussion below: Hi Ken, As an employer, how can you tell your employee to stop his/her: gum smacking,...

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Generating New Patients by Using Surveys

Generating New Patients by Using Surveys

How do you market for new patients in a cost efficient and effective manner? Starting with internal marketing is always the best approach­, as it produces the most cost effective return, which is of utmost importance in managing a practice. Surveys are...

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Your Responsibility to Your Staff

Your Responsibility to Your Staff

Just as your staff has responsibilities to you and your practice, you likewise have several responsibilities to your practice and staff. The complexity of active leadership can be best understood by breaking it down into its essential and integral parts:...

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Where is Your Net Profit?  Copy

Where is Your Net Profit? Copy

You’ve worked hard all week; the office atmosphere is rife with discipline and brisk efficiency. The staff have been getting along with one another and you are proud of the team spirit they’ve both individually and collectively demonstrated. In fact,...

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Where is Your Net Profit?

Where is Your Net Profit?

You’ve worked hard all week; the office atmosphere is rife with discipline and brisk efficiency. The staff have been getting along with one another and you are proud of the team spirit they’ve both individually and collectively demonstrated. In fact,...

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Leadership Attributes and Management Qualities

Leadership Attributes and Management Qualities

As a practice owner, you should be asking yourself the following questions objectively: Am I a good leader? Do I run from conflict? Am I able to motivate my staff? Is my office harmonious or is it filled with conflict? Does my staff “own” their jobs, or...

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How to Write a Mission Statement

How to Write a Mission Statement

The owner of a veterinary practice recently asked us about how a mission statement should be written, what it should focus on and what the final objective should be. This example is for this particular veterinary...

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How to Properly Correct Employees

How to Properly Correct Employees

It would be wonderful if employees never make mistakes and always do a perfect job. But we’re all human; on-the-job errors are part and parcel of working in a practice. That begs this question: What do you do when a staff member messes up and how do you...

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Cutting down Costs vs. Increasing Production

Cutting down Costs vs. Increasing Production

Pretty much every owner wishes to increase their net income. Factually, there are only two ways to accomplish that: (1) cut back on expenses and (2) increase production. Now, while it is wise to do both, you might be surprised as to which one generates...

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How to Guarantee a Satisfactory Retirement Fund

How to Guarantee a Satisfactory Retirement Fund

It is never too early in your career to start funding your retirement. You may only be one day out of school, but you should be thinking about and planning out a retirement fund. We have found from our surveys that an ongoing decline of interest in...

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Resolving Negativity in the Office

Resolving Negativity in the Office

Since dealing with staff bickering and personality conflicts can be a major source of stress in an office, knowing how to deal with it can be extremely useful. When you let employee situations linger too long, bad things happen, and you can end up losing...

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Did You Hire the Wrong Person?

Did You Hire the Wrong Person?

A recent survey conducted with practice owners across the US revealed that the number-one management problem they have is personnel issues. Among the problems mentioned by hundreds of owners surveyed were: Procuring qualified personnel, Getting employees...

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A Functioning Office Manager

A Functioning Office Manager

Your Key to Success The primary function of the office manager is to accomplish the goals and purposes of the practice as determined by the owner of the practice. The OM should assist the owner in developing policies that forward the purpose of the...

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Optimize Your Marketing

Optimize Your Marketing

In today’s economic climate a great deal can be said for the benefits of marketing effectively. There are many mediums for marketing a practice – referrals from existing patients/clients are normally the best and most cost effective means of getting new...

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Screening Applicants

Screening Applicants

The Group Interview Finding a new employee is a very time consuming process. To consolidate efforts and streamline the initial stage of the interview and selection process, have all of the applicants who meet the basic criteria come into the office for a...

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Vital Steps for Collecting Money Over the Phone

Vital Steps for Collecting Money Over the Phone

In any practice, Accounts Receivable exist. Whoever collects money in your organization needs to know that this particular job has a two-fold purpose: To bring the patient/client’s account current To maintain sufficient goodwill with the patient/client...

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Marketing and Promotion Ideas for Your Practice

Marketing and Promotion Ideas for Your Practice

In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily one of the most useful marketing and promotional ideas for your...

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Putting New Employees on the Job

Putting New Employees on the Job

Practice owners bring on new employees for a variety of reasons. Often, when practices are undergoing expansion of production and income, they require increased staffing.

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Do You Know What Constitutes Great Service?

Do You Know What Constitutes Great Service?

The Four Components of Great Service Great service to your patients/clients is one of the most important factors required to build a successful and thriving practice. Under the heading of great service, you will find the following key components:...

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Proper Case Presentation and Better Case Acceptance

Proper Case Presentation and Better Case Acceptance

We have found that doctors can lose thousands of dollars per month because they are unaware of some of the principles associated with proper case presentation and case acceptance. In addition, sometimes the best treatment planning and case presentation...

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How Do You Get Your Employees to Think Like You Do?

How Do You Get Your Employees to Think Like You Do?

The Mission Statement A primary responsibility of the owner of a practice or a business is to set the pace and direction for the practice or business by contemplating, defining and establishing exactly what the mission of the practice or business is. By...

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Recruiting New Employees

Recruiting New Employees

Who, what, when, where and how: It is a 100% certainty that with any practice you will need new employees at some point in time, either to replace employees who leave or to help the practice grow. Where do you find the type of people you want to work...

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Strengthen Your Appointment Control

Strengthen Your Appointment Control

Minimize Cancellations Cancellations and missed appointments are one of the biggest frustrations in any practice and result in lowered production and lost revenue. Cancellations and missed appointments are typically symptoms of other underlying problems....

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The Key to Effective Marketing: Surveys

The Key to Effective Marketing: Surveys

Surveys can save you time and wasted effort. By properly utilizing surveys, you will not be shooting in the dark when you implement a new idea. You will not be left wondering why people are not coming back to your practice. You will know what your public...

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Public Relations and Social Responsibility

Public Relations and Social Responsibility

This article concerns the benefits of getting out of the office and getting actively involved in your community. Whether it’s sponsoring your local little league team, encouraging your area’s children’s museum to do an eye screening or “Celebration of...

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How to Set Reminders for Continual Services (Recall)

How to Set Reminders for Continual Services (Recall)

Whether you are using an automatic reminder system, or it is someone's job function to send out reminders; or a combination of both. The below information will be highly beneficial to increase your appointments scheduled, reactivating clients/patients...

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How The Practice Solution Works

Here is a video that we have put together explaining how The Practice Solution works and how wego about compiling practice management articles and resources for our readers.As you can see, everything that we do depends on the help and cooperation of practice owners...

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Termination Series:A Constructive Face-to-Face Termination

Termination Series:

A Constructive Face-to-Face Termination

This article is a continuation of our termination series. To view the previous article, click here. This series will go over how a termination decision should be made, how the organization handles problems before making a termination and how to convey the news for a...

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Termination Series:Guidelines to Follow When Terminating

Termination Series:

Guidelines to Follow When Terminating

This article is a continuation of our termination series. To view the previous article, click here. This series will go over how a termination decision should be made, how the organization handles problems before making a termination and how to convey the news for a...

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Marketing: Why are Surveys Important to Your Practice?

Marketing: Why are Surveys Important to Your Practice?

Are you as confident in your ability to get a steady flow of new patients into your practice as you are in your ability to provide high quality technical care? You should know that successful marketing has a technology that, when applied correctly, will...

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How to take ownership of your Google+ and Yelp pages

How to take ownership of your Google+ and Yelp pages Over the past few months we’ve done several articles about consumer reviews and their importance. A question I often get asked has to do with claiming one’s business page in Google+ and Yelp. Many practice owners...

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The Truth About Referral Marketing

The Truth About Referral Marketing In my nearly 23 years of delivering practice management training and consulting, I’ve found that of all of the marketing techniques available, properly asking for referrals is easily the most useful. There are several reasons for...

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Getting Your Staff on the Same Page

Getting Your Staff on the Same Page

  This article is a continuation of Critical Practice Foundations. If you haven’t done so yet, we recommend reading the first article to get a better context. The Staff Meeting One very important activity you, as the owner, should implement is a...

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Critical Practice Foundations

Most doctors, when starting their practices, miss some of the basic actions that should be established prior to opening. An owner of a healthcare practice should always, as a first step, work out the following basics:

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Workable Collection Examples and Tips

Workable Collection Examples and Tips

Workable Collection Examples and Tips This article is a continuation of The Truth About Collections. If you haven't done so yet, we recommend reading the first article to get the full picture. Let me explain. If at the end of your fiscal year you have enough money to...

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Staff Management Distress Solutions

Staff Management Distress Solutions

I’m sure many of our readers are very familiar with The Practice Solution Magazine’s phone surveys. Our team of surveyors speak with doctors all over the country, 8 hours a day, 5 days a week.

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Real Office Policy Examples and Checklist

Below is a list of items that should be included in any basic office policy or policies: Patient Relations Sexual Harassment Orientation and Training Work Hours Fringe Benefits Solicitation Equal Opportunity Statement Terms of At-Will Employment...

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Forming Office Policy

All doctors are extremely well trained in their profession. Unfortunately, very few doctors are trained in business or employee handbook policy creation and their appropriate implementation.

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Internal and External Marketing

Internal and External Marketing

There are two areas in a practice that are targeted when marketing your practice. The first is internal; the second is external. “Internal” deals with dissemination and promotion within your practice and to already-established patients. It includes things such as:

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Guest column: Coping With Conflict – Part Two

A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part two in a series of two articles In last issue’s article, we discussed models and tenets used to resolve conflict. In this part, I’ll go over the...

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When the Doctor is Away

How you keep the office running If you as the doctor/owner are planning to be away from the office – even for a day or two – the staff has some free time, too. The doctor/owner or office manager can make lists of things that need to be done. Make sure that if your...

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Optometry Awards Contact Lenses With Seal of Acceptance

World Council of Optometry Awards UV Absorbing Contact Lenses With Global Seal of Acceptance The World Council of Optometry’s (WCO) Global Seal of Acceptance for Ultraviolet Absorbing Contact Lenses was awarded to Johnson & Johnson Vision Care, Inc. The...

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An Eye Disease or Systemic Disorder?

Hearing Loss Study Adds to the Evidence Shahin Yazdani, MD, and his research team evaluated whether patients with ocular pseudoexfoliation syndrome—the most common cause worldwide of the form of glaucoma known as “secondary open angle”—had a higher incidence of...

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The Benefits of Regular Practice Newsletters

Marketing is a vital part of the management of any business, whether a health care practice or any business in general. Implementing successful marketing actions that help increase the number of new patients/clients as well as help facilitate the retention of existing...

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Bioluminescence Imaging Used for Eye Cancer Detection

Newswise —At the moment, doctors rely on biopsy analysis to determine the progression of eye cancer. However, researchers now believe that a new technology, bioluminescence imaging (BLI), will allow doctors to detect tumors earlier and quickly choose a method of...

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“Lazy Eye” Treatment Shows Promise in Adults

Newswise – New evidence from a laboratory study and a pilot clinical trial confirms the promise of a simple treatment for amblyopia, or “lazy eye,” according to researchers from the U.S. and China. The treatment was effective on 20-year-old subjects. Amblyopia was...

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Tears Reveal Secrets

Tears Reveal Some of Their Deepest Secrets to Researchers Newswise – It’s no secret why we shed tears. But exactly what our tears are made of has remained a mystery to scientists. A new study sheds some light on the complex design of tears. What we think of as tears,...

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The Lessons I’ve Learned by Lee Shuwarger, O.D.

The Lessons I’ve Learned “The Lessons I’ve Learned in My Journey to Become a Professional Practice Owner” Part One: “What I Did Wrong” by Lee Shuwarger, O.D. Right off the bat, I can guess what you are thinking – why would anybody write about everything they did...

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Search Engine Marketing for Practices

(Article 2 of 4 Part Series) By Lisa Thayer, GoldfishNetwork.com “Spiders and crawlers and bots…oh my!” – Two views of the same website One of the most challenging aspects of optimizing a website is that there are two audiences to appeal to: 1) standard website users...

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Congress Moves Children’s Vision Bill Forward

Legislation an Important Step Toward Addressing the Uninsured For the first time, the U.S. House of Representatives has approved legislation supported by the American Academy of Ophthalmology to combat undiagnosed and untreated vision problems in children. In a move...

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‘Twinkle after effect’ can help retinal patients

detect vision loss quickly and cheaply Scientists hope to make it available online Scientists at Schepens Eye Research Institute have discovered a simple and inexpensive way for patients with retinal and other eye disease to keep track of changes in their vision loss....

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THE GOVERNMENT HELPS OUT ON NEW EQUIPMENT PURCHASES

Taking Advantage of the IRS Section 179 Write-Off Written by Brad Beck, Vice President Bank of America Practice Solutions What did you think the chances were that a banker would not start anything that is printed on paper without a disclaimer? Well if you took the...

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Extending Credit

Tips to Control Your Accounts Receivable Following are some guidelines to assist you in determining to whom you wish to extend credit and how to go about collecting on those accounts. * Assess the patient/client’s credit worthiness before extending any sort of credit....

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Employers Pay High Price for Vision Disorders

Uncorrected Vision Problems Contribute to Decreased Employee Performance Vision disorders carry a hefty price tag for employers and result in a marked decrease in productivity costing businesses an estimated $8 billion annually, according to a new report released by...

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Seatbelts Reduce Eye Injury Risk in Auto Accidents

Although airbags in automobiles have helped reduce overall injuries and fatalities by 32 percent since they were introduced in the 1970s, airbag deployment sometimes causes eye injuries, with an estimated incidence of 5 percent. A 2007 study led by Sunil K. Rao, MD,...

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Are Cataract Rates Declining?

The population-based Beaver Dam Eye Study was designed by Barbara E. K. Klein, MD, MPH, and colleagues to determine through long-term observation whether there were differences among age cohorts regarding rates of cataract prevalence and surgery, as well as type of...

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“Fluorescent” Cells Give Early Warning for Eye Disease

Scientists at the University of Michigan have shown that their new metabolic imaging instrument can accurately detect eye disease at a very early stage. Such a device would be vision-saving because many severe eye diseases do not exhibit early warning signals before...

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Optometrists Committed to Ensuring No Child is Left Behind

32 Percent of Vision Conditions in Preschoolers Missed As nearly one-third of America’s preschoolers fall through the cracks of vision screenings, the American Optometric Association (AOA) says that change is essential. Calling for a policy of “zero tolerance,” the...

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New Law Requiring Eye Exams for Missouri Children

Optometry Backs New Law Requiring Eye Exams for Missouri Children With the support of the Missouri Optometric Association, Gov. Matt Blunt today signed Senate Bill 16 into law, requiring comprehensive eye examinations for children entering kindergarten or first grade...

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Screening Prospective Patients for Laser Eye Surgery

LASIK Expert Dr. James Salz Provides Strategies in the Review of Ophthalmology For Doctors to Better Screen Prospective Patients for Laser Eye Surgery Dr. James Salz was a featured contributor among several doctors featured in an article entitled “Screening for LASIK:...

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Optometry Backs New Bill Before Congress

Optometry Backs New Bill Before Congress to Make Children’s Vision a Top Federal Priority Senator Christopher Bond Uses Personal Experience and Guidance From AOA to Develop Legislation to Boost State Learning Initiatives Congress will have the opportunity to consider...

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Survey: America’s Eye Care Knowledge

Survey Says Adults Not Making the Grade When it Comes to Eye Care Knowledge Nearly One-Third of America’s Children Have Never Been to the Eye Doctor As millions of students nationwide head back to school, the American Optometric Association’s first American Eye-Q...

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Sight Could Be Restored In Those With Macular Degeneration

A research center newly created by the University of California, Berkeley, and Lawrence Berkeley National Laboratory (LBNL) aims to put light-sensitive switches in the body’s cells that can be flipped on and off as easily as a remote control operates a TV. Optical...

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AOA Backs Contact Lens Patient Safety Bill

Federal Measure Would Protect Consumers The American Optometric Association(AOA) announced its support for legislation in the U.S. House of Representatives designed to safeguard consumers from deficient or illegal contact lens prescription verification practices used...

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Guest column: Coping With Conflict

A Layperson’s guide to resolving conflict in the office By Daniel A. Bobrow, MBA President, American Dental Company Part one in a series of two articles Conflict is inevitable. As long as people possess the capacity for independent thought, there will be differences...

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Profile: Dr. Steve Schoemer, OD

A Major Practice Management Success Story Practice: Vision Concepts Location: Springfield, TN Dr. Steve Schoemer, an optometrist twenty miles outside of Nashville, Tennessee, had a cash flow problem. Although his practice was growing 10-20 percent every year, his...

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Who Does What:

Confusion About Eye Care Providers, Training, M.D. Status Survey Highlights Need for Education; Consumer Group Offers Tips, White Paper A survey commissioned by the National Consumers League finds that when it comes to eye care, many consumers – in Oklahoma and across...

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Boom in Baby Boomer Eye Disease Anticipated

Boom in Baby Boomer Eye Disease Anticipated

Optometrists Anticipate ‘Boom’ in Eye Diseases as Baby Boomers Turn 60 – Save Your Vision Month Promotes Regular Eye Exams In a year where an estimated 2.8 million baby boomers will celebrate their 60th birthday, age-related eye diseases are becoming increasingly...

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Eye Fungus Reports Increase as Cases Emerge in United States

Eye Fungus Reports Increase as Cases Emerge in United States

American Optometric Association Urges Americans to Take Proper Contact Lens Precautions to Protect Against ‘Fusarium Keratitis’ Doctors of optometry from the American Optometric Association’s (AOA) Contact Lens and Cornea Section urged contact lens wearers to take...

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PROFILE: DIRK BEYER, OD

PRACTICE: BIG SKY EYE CARE LOCATION: HAMILTON, MONTANA How a Doctor Made his Wife Happy Dr. Dirk Beyer, an optometrist based in Hamilton, Montana had no idea how much he didn’t know when he came out of optometry school. “I had no idea how to run a practice,” said Dr....

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ADEA & AADR Launch Innovative Faculty Recruitment Program

American Dental Education Association, American Association of Dental Research Launch Innovative Faculty Recruitment Program With the dental school faculty shortage expected to grow in the future, the American Dental Education Association (ADEA) and the American...

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Laser Eye Surgery and Baseball

Laser Eye Surgery Does Not Improve Major League Baseball Performance University Researchers Find No Improvement in Offensive Performance There has been great public interest in laser refractive eye surgery (e.g. LASIK) with many prominent sports figures advocating its...

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Americans Eye Yellow Pages When Searching for Optometrists

Americans Eye Yellow Pages When Searching for Optometrists ”Optometrist” Yellow Pages Heading Referenced 47 Million Times Per Year Whether seeking vision therapy, eyewear, contact lenses or a comprehensive eye exam, more than 13 million Americans look for optometrists...

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Getting New Patients: A Practice Management Mantra

Doctors all over the country and the world are still trying to figure out, “How can I get more new patients?” The quest for new patients or customers is not indigenous to the medical professions. Every business is looking to find more people to buy their wares or sell...

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New NIH Cataract Study

New NIH Cataract Study

NEW NIH STUDY LINKS LEAD EXPOSURE WITH INCREASED RISK OF CATARACT Results from a new study show that lifetime lead exposure may increase the risk of developing cataracts. Researchers found that men with high levels of lead in the tibia, the larger of the two leg bones...

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Survey of Optometrists

Survey of Optometrists

SURVEY OF OPTOMETRISTS SHOWS FINANCES AND STAFF AS MAJOR PROBLEMS AFFECTING GROWTH In the second in a series of articles addressing surveys The Practice Solution Magazine has conducted on the optometry, veterinary and dentistry professions, we are releasing the...

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The rHuPH20 Enzyme

WASHINGTON /PRNewswire-FirstCall/ — Halozyme Therapeutics, Inc. a development stage biopharmaceutical company focused on the development and commercialization of recombinant human enzymes, announced that results from new preclinical studies with Halozyme’s recombinant...

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Treatment For Childhood’s Most Common Eye Disorder

Surprising results from a nationwide clinical trial show that many children age 7 through 17 with amblyopia (lazy eye) may benefit from treatments that are more commonly used on younger children. Treatment improved the vision of many of the 507 older children with...

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PROFILE: Dr. Tommasina Pasqua

Fresh Out of School Michigan Optometrist goes from $84,000 to $425,000 in 3 years! PROFILE: Dr. Tommasina Pasqua Practice: Harrisville Eye Care Location: Harrisville, Michigan A 1998 Dean’s List graduate of the Michigan School of Optometry at Ferris State University,...

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